Intertwined with personal stories and anecdotes, Martin shares his winning philosophies around starting and scaling a successful company. Instead of sharing the step-by-step process of building a business, which you can easily learn elsewhere, he shares his big-picture ideas around momentum, building meaningful relationships in business, selling the future, and more. Crazy or Genius? is essentially the entrepreneur's bible. It's not about what to do but more about the winning philosophies that guide your every decision to ensure you're always heading for success.