Business leadership is just not the same as sales leadership and in today’s business world you need to know both. Those who understand the difference experience a dramatic shift in performance and results. Packed full of tactics and insights, The Intrepid CEO explores what every business leader must know to future-proof sales and dominate their field. The Intrepid CEO takes an unorthodox deep dive into the challenges of running a sales organisation in the new world. Mike Adams, CEO Advisor and Revenue Optimisation Strategist As a leading authority on revenue optimisation and sales execution, Mike specialises in transforming sales-focused organisations and their leaders to drive sustainable revenue growth. Organisations hire him to dive deeply into their sales function, align their sales leadership and increase profit. Mike’s passion lies in redefining how businesses and senior leadership teams can bridge the capability gaps of their people to enable them to sell their products, services and ideas in today’s complex selling environment. He is the Managing Director of M.A. Consulting Group headquartered in Asia and working globally.