Essential guidance for entrepreneurs who need help in marketing their small business. This title provides information on the three most important areas of marketing: 5 Rules of radical marketing - fish where the fish are, dominate the media, spend when people have money, measure the impact and add value, don’t discount; Brand your business - how to design a logo, compile a design brief, understand the printing processes and manage your business’s visual identity; Advertise your business effectively - create effective advertisements, select the right media and get creative with your budget.