The Classical Marketing Book

Think like Caesar and the great ancient philosophers ? marketing lessons we can learn from the Romans and Greeks. What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece. Expect to be enlightened and enthralled by why ?author? comes from the same Latin word as ?authority?, and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today. AUTHOR: Anthony Tasgal spent 20 years as an ad agency planner before setting up POV, a strategic brand consultancy. He is a Training Director for the CIM and a Visiting Lecturer at Buckingham, Nottingham Trent and Beijing Normal Universities. SELLING POINTS: . Insights and lessons from the world of Ancient Rome and Greece to inform today's marketing practice. . Original and entertaining ? full of fascinating stories and anecdotes that connects to doing marketing better. . Written by a leading marketing practitioner and educator with a deep interest in and knowledge of Ancient Rome and Greece. . Part of the bestselling and smartly designed Concise Advice paperback series of self-development books.