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This book explores contemporary urban development merged with the rapidly flourishing e-commerce and tries to explain ‘moderate prosperity’ in China, which is opposed to consumerism in major Western developed countries. Chinese e-commerce has endeavoured to produce an efficient and eco-friendly environment for its economic and societal transition in a global, peaceful and contemporary world.
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This book explores contemporary urban development merged with the rapidly flourishing e-commerce and tries to explain ‘moderate prosperity’ in China, which is opposed to consumerism in major Western developed countries. Chinese e-commerce has endeavoured to produce an efficient and eco-friendly environment for its economic and societal transition in a global, peaceful and contemporary world.