Eat The Pudding First: A modern-day recipe for business success

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What is the end goal for your business?

Most entrepreneurs and business owners get so stuck in the weeds of the day to day and the quarterly goals that they lose sight of the bigger picture. Easily done… Many don’t even know what their exit strategy is let alone how on earth they’ll make it a reality.

Gary Ashworth is a serial entrepreneur. His journey started at just sixteen years old with a sell-out pop concert, and he has gone on to grow and float numerous companies on the stock market for millions of pounds. From theatre productions to recruitment, he’s done it all. Along the way he has had his fair share of success and challenges. Yet there is one thing that he has held to be true throughout - you should always start with the end in mind. Eat the pudding first. Then break down the journey into bitesize chunks. This approach works for all businesses.

This book will:

• give you solid advice at every stage whether you are thinking of starting up, currently scaling up or approaching a sale.

• enable you to progress faster and more confidently without the classic growing pains that cause businesses to stagnate and wither.

• show you how to develop a clear plan about what you want your business to become, and define a timeframe to achieve those goals.

So if you want to create and grow a saleable business, get ready to eat the pudding first.