Are advertising campaigns really the tools with which we dismantle the master’s house? Can we afford to separate the demand for racial justice from class, sexual and regional inequalities? Why should we care if events aimed at Black women are sponsored by union-breaking multi-nationals? What does it really mean to ‘secure the bag’ within a capitalist society? Sold Out: How Black Feminism Lost Its Soul examines how a new wave of Black feminism finding its voice on social media under the dark cloud of austerity and right-wing ascendancy, has been co-opted by multinationals, PR companies and the liberal establishment. Chardine Taylor-Stone pulls no punches; asking readers to take a hard look at the often-contradictory philosophies that define Black feminism today with its performance of radicalness and raising the question of whether this movement can return to its radical roots. Sold Out is an urgent call-to-arms at a precarious time for Black activism, and a love-letter to those who have paved the way before us.