Though entrepreneurs understand the “mechanics’ of running a business (how to) they don’t always understand the fundamentals which ultimately decide success or failure. Through his own experiences and conversations with 100’s of successful people, Neil Francis concludes that a route to success is about understanding and answering what he calls the "why’ questions. Each chapter starts with a "why’ question and focuses on the "fundamentals’ required for successful and sustainable entrepreneurship such as purpose, innovation, love, desire, failure and luck. These very "human’ stories, combined with the author’s own unique experiences help to illustrate the core fundamentals of successful entrepreneurship. With an achievable and practical roadmap to success, The Entrepreneur’s Book is a unique and important book which will benefit aspiring entrepreneurs and those who are already "in business’.
