Turgid business tomes abound. As an alternative, Hugh Williams, award-winning chartered accountant and business adviser, offers a personal approach to simple ways in which a small business can win over customers and grow, without working that much harder. His 101 Ways cover these areas: Advertising, Audits, Business plans, Client surveys, Dealing with complaints, Consumer awareness guides, Guarantees, Key Performance, Indicators, Marketing, Promotional mailings, Quotes, Seminars, Vision statements, Working with the press, and Writing small print.