Brazil: A Guide for Businesspeople

This is a useful resource for the business-person who wants more than dos and taboos but less than a full-length book on Brazilian culture. It gives clear and concise explanations of cultural concepts and strategies, and provides readers with the basic rules of the game, such as: assumptions, values and behaviour - discussing collectivism, hierarchy and status, family, and the use of time; communication - verbal and non-verbal communication, including a discussion of relationships in a Brazilian office setting; protocol - the art of eating, gift giving, and styles of dress; and information about Brazil - history, geography, and demographics.