Relishing Marketing: Illustrations of Food & Drink Packaging

Packaging is something more than simple containers now, but a means of communicating with consumers and beguiling them into buying the product. Illustration serves a valuable purpose on a consumer product and helps the packaging stand out from a crowded shelf or competitive market.

This book showcases the various effective functions of the illustrations on food and drink packaging from the aspects of conveying product information, highlighting product features, reflecting the differentiation, promoting sales, and arousing imagination.