Learning from World Class Companies

Surveying a wide selection of multi-national corporations including: Coca-Cola; American Express; Boeing; General Motors; IBM; Novartis AG; Wal-Mart Stores; Walt Disney; and Daimler Chrysler, this text profiles these multi-nationals with an overview of the corporation and its history, its significant contributions to global business, and the challenges and opportunities facing it in the coming decade. Accompanying each profile is an article from the financial press highlighting a recent issue or problem. The companies and articles have been chosen to give the reader an overview of all of the issues relevant to international business in the Year 2000.