International Business: A Manager’s Guide to Strategy in the Age of Globalism

This book explains the international business system, covering all aspects of modern international business including the USSR’s entry into the free world market, the expansion of economic integration such as EC-92 and NAFTA. It shows how nation/state boundaries are overlaid by a global business system. The processes which can be used to improve and facilitate cross-border business are explained, and the reader is shown how governments and businesses can reach a situation that benefits both parties.