So You Want to be A Politician…

This accessible, practical guide offers common sense advice for almost any scenario, covering the basics, such as personal presentation, how to dress and how to present yourself on television and radio, to fundraising, polling, making the best use of modern media and handling difficult situations (without making a fool of yourself). Featuring contributions and advice from some of the leading names in contemporary British campaigning, How to Be A Politician is an essential resource that some of today’s serving politicians could make good use of.