Research Methods for Managers
John Gill,Phil Johnson
Research Methods for Managers
John Gill,Phil Johnson
The highly-anticipated Fourth Edition of this bestselling text still succeeds in providing a step-by-step guide to implementing particular methodologies, while simultaneously encouraging a strong awareness of philosophical assumptions. The features new to the Fourth Edition include an expanded coverage to accommodate recent developments in management research methodology. The new topics include: doing a literature review, case study research, action research, mixed methods, and writing-up. It is packed with practical research examples and exercises that encourage students to reflect upon the issues raised and relate them to their own experience. It contains additional learning features including critical reflection boxes, case studies and chapter summaries. It includes a companion website with a full Instructors’ Manual and PowerPoint slides. Students have free access to downloadable journal articles and author podcasts. Using a practical approach, but with explicit attention to the role of theory in management research, the new edition of Research Methods for Managers is a stimulating guide for students in management, organization and organization research.
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