The second most common question a writer is asked is, ‘where do your ideas come from?’ (The first is, ‘Do you make any money from it?’) Experienced writers don’t go looking for ideas; ideas come to them. An experienced writer just has the knack of spotting what makes a good story or what will make a good story once it’s been given the right spin, because none of us, if we’re honest, will let reality get in the way of a saleable piece of work. Editors are looking for an element of action, drama or surprise, even in non-fiction. It’s what catches their attention and makes them pause to read further; and the key to any editor’s heart is originality. Not necessarily a new departure in style or genre, but a refreshing and original slant on a popular theme. Life-Writes helps you to find and develop ideas with editor appeal.