Serving All Urban Customers: A marketing approach to water services in Low- and Middle-income Countries: Book 1 - Guidance for Government’s Enabling Role

This book is one of a series of six publications that consider how water utilities working with other key stakeholders, can meet the needs and demands of urban water consumers - including the poor - through developing an understanding of the needs and demands of all consumer groups, and by the adaptation of marketing/commercial approaches. This book (Book 1) considers how governments can best support an enabling environment, both for utilities and other stakeholders, to work effectively towards improving services to all consumer groups.