Become a Readings Member to make your shopping experience even easier. Sign in or sign up for free!

Become a Readings Member. Sign in or sign up for free!

Hello Readings Member! Go to the member centre to view your orders, change your details, or view your lists, or sign out.

Hello Readings Member! Go to the member centre or sign out.

Cart ⚙️
Home / Marketing Across Cultures
Marketing Across Cultures
Paperback

Marketing Across Cultures

Fons Trompenaars,Peter Woolliams
$70.99
Add to wishlist
Sign in or become a Readings Member to add this title to your wishlist.

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

Read More
In Shop
Out of stock
Shipping & Delivery

$9.00 standard shipping within Australia
FREE standard shipping within Australia for orders over $100.00
Express & International shipping calculated at checkout

MORE INFO
Format
Paperback
Publisher
John Wiley and Sons Ltd
Country
United Kingdom
Date
20 August 2004
Pages
354
ISBN
9781841124711

The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.

Read More
Format
Paperback
Publisher
John Wiley and Sons Ltd
Country
United Kingdom
Date
20 August 2004
Pages
354
ISBN
9781841124711

Looking for something in particular?

Search our extensive online catalogue.