Start Me Up and Keep Me Growing: Management Learnings from the Rolling Stones

The world’s most famous and long-living band started out 60 years ago in London as a mission to bring American blues music to a European audience. They expected to last for two years at best. The rest is history. In this easy-to-read book, Bertold Bar-Bouyssiere, a Brussels-based Stones aficionado and seasoned international business lawyer with significant management and governance experience in the world’s largest law firms, tells us how the world’s greatest rock band managed to adapt, to innovate, to grow, and to overcome the inevitable challenges of interpersonal dynamics in their life-spanning career. This look at the Stones from a business and management point of view emphasises the commonality of all business collaborations where individuals must work together and bear with each other to bring about long-term success. Start-up founders, talent managers in large corporates and executive coaches can find a wealth of inspiration in this short account while having a lot of fun reading it.