IA London: Beautiful Decay Greeting Card Pack

Sold in packs of 6. Gorgeous, foiled, handmade greeting cards, blank inside and shrink-wrapped with a gold envelope. Themed with our art calendars, foiled notebooks and illustrated art books. Our greeting cards are printed on FSC paper and wrapped in biodegradable cellobag, and are themed with our art calendars, foiled notebooks and illustrated art books.

IA LONDON is an avant-garde fashion brand founded in 2016 by Cambridge-based designer and creative director Ira Avezov, who begins her design process by creating a series of hand-painted digital works. This stunning artwork is taken from a collection of beautiful paintings of flowers based on the metaphoric interpretation of gravity as aging and decay, titled The Symptoms of Gravity. These incredible images have been digitally altered to appear as if they are being pulled into the ground, not only by gravity but also by the passage of time.