It’s not easy being an entrepreneur. In fact, it is often really hard. You are constantly struggling with your own ethical stance in life, your values are frequently being challenged and you have to make decisions you feel are completely outside your knowledge and skills base. Even if you are doing it right, you are often ridiculed by haters and made to look stupid by those who can’t - or won’t - see your vision. On a daily basis you may feel worthless or overwhelmed.

Business ReLOVEution: A Mindset Paradigm for the Modern Entrepreneur is for you if you have been doing the same thing over and over again and you are looking for alternatives to the mundane. You realise you are worth more than whatever you are currently doing; you have passion and a purpose you want to fulfill; this book provides the tools to make it a reality. Toby McCartney delves into the entrepreneur’s mindset and provides the tools to encourage serious, sincere entrepreneurs to think outside the box and adopt an innovative mindset.

This book is organised into twenty principles to aid the new entrepreneur in establishing a successful business that disrupts for good. Each chapter includes stories and anecdotes from the author’s own experiences in business, and those of others. Mindset exercises encourage you to step outside your current habits and beliefs and see the bigger picture of who you are and what you (and your business) can become. This book will inspire you to dream big and manifest even bigger.