Making Waves A Post Covid Response to Business Practices Winning in the Short Term by thinking in the Long Term: A post-Covid response to business practices

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Eighty per cent of people who worked from home over Covid do not want to return to their old ways. Many companies laid people off, others treated some people very badly. People have realised their old life styles were not fulfilling and want a change. Where does that change start?

• Why are we where we are?

• What do you think of the short-term thinking of companies which change direction at the first sign of problems ahead?

• Is the main objective of companies to make profits, or are there others?

This book is about Wave-Makers , people who are changing the world by creating better places to work.

‘Making Waves’ demonstrates the relevance of Deming to business management in the 21st century. It is a splendid introduction to sustainable process improvement’ Anthony Robinson, retired Managing Director

Have you been frustrated with the way Short-Term thinking is leading us ?

Do you want to be part of a movement taking businesses towards better practivces, based on ethics and standards?

This book looks at business leaders who believe in and practice the kind of business which attracts people with a desire to contribute to our society.

Be prepared to be challenged with a thinking which can really change the world!