Twenty-two-year-old Sasha lives in an apartment in London with her two best friends from university. However, life is not fair. Chloe and Kerstin have well-paid jobs, while Sasha struggles to make ends meet. Sasha's tired of borrowing clothes and having no money to enjoy herself while she's young - a fact that's not gone unnoticed by Grandpa Wilf. Grandpa Wilf has always been the most important person in Sasha's life. Her father left home when she was fifteen, and her mother wasn't interested in Sasha's hobbies and achievements. However, things take a surprising turn when Sasha receives an unexpected windfall. A shopping trip with Chloe and Kerstin is a priority; makeovers for everyone are a must!

It soon becomes clear that Grandpa Wilf isn't as innocent as he makes out. Events take a surprising turn, leaving Sasha doubting who she can trust. One thing's for sure: the spending spree in London was just the start of changing times. Not only does Sasha undertake a transformation, but her decision-making impacts the hopes and dreams of others . . .