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This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.
In the 1920s, smart marketers made tons of money following the commonsense advice of Claude Hopkins' "Scientific Advertising."
Today, not-so-smart marketers ignore his advice and believe its outdated and irrelevant - because many of the turn-of-the-century examples he used now seem archaic and anachronistic.
If you follow their ignorance, your marketing will lose money just like theirs.
Jay Huling dissects each chapter of "Scientific Advertising" and matches the important messages with your business and the markets who want to buy from you.
The result? Your marketing will have a two-fisted, double-barreled blast of profit-making excitement.
When Jay Explains It, your bottom line will finally break loose.
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This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.
In the 1920s, smart marketers made tons of money following the commonsense advice of Claude Hopkins' "Scientific Advertising."
Today, not-so-smart marketers ignore his advice and believe its outdated and irrelevant - because many of the turn-of-the-century examples he used now seem archaic and anachronistic.
If you follow their ignorance, your marketing will lose money just like theirs.
Jay Huling dissects each chapter of "Scientific Advertising" and matches the important messages with your business and the markets who want to buy from you.
The result? Your marketing will have a two-fisted, double-barreled blast of profit-making excitement.
When Jay Explains It, your bottom line will finally break loose.