Continuing to Broaden the Marketing Concept

Continuing to Broaden the Marketing Concept
Format
Hardback
Publisher
Emerald Publishing Limited
Country
United Kingdom
Published
17 September 2020
Pages
328
ISBN
9781787548251

Continuing to Broaden the Marketing Concept

Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place.

This volume brings together leading scholars to explore how marketing can push boundaries to fix some of the most important problems which face society today. Topics covered include; politics, retirement, modelling social marketing data (for alcohol consumption and illegal drug use), feeding the world, data privacy (informing readers as to the varieties of protective options), and environmental sustainability.

Each chapter provides thought provoking discussions which will be relevant to researchers, professionals and students.

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