In this definitive history of the Rover company, Graham Robson traces the history of the iconic British car brand right back to the Starley family's Coventry-made bicycles of the 1870s. Delving deeply into the records and talking to many people who have been connected with Rover cars since the 1930s, he unfolds a fascinating account of the men who directed the company's fortunes, of their vision and of their occasional lapses. The company's impressive record is analysed here in this probing, truthful yet affectionate look at one of the greatest names in the British motor industry.