Rebranding Precarity: Pop-up Culture as the Seductive New Normal

Ella Harris (Birkbeck, University of London, UK)

Rebranding Precarity: Pop-up Culture as the Seductive New Normal
Format
Hardback
Publisher
Bloomsbury Publishing PLC
Country
United Kingdom
Published
29 October 2020
Pages
320
ISBN
9781786999818

Rebranding Precarity: Pop-up Culture as the Seductive New Normal

Ella Harris (Birkbeck, University of London, UK)

‘Pop-up’ is a fully-fledged, new urbanism. Celebrated as a flexible and exciting new form of place making, pop-up culture includes temporary or nomadic sites such as cinemas, container malls, supper clubs, even pop-up housing and is now ubiquitous in cities across the world. But what are the stakes of the ‘pop-up’ city?

Traversing a wealth of fascinating case studies, Rebranding Precarity shows how pop-up works to rebrand insecurity and encourages us to embrace precarity as the new normal. Revealing how urban crisis has particular temporal and spatial characteristics, defined by uncertainty, instability, fractures and gaps, it illuminates how those markers of crisis have been optimistically reimagined over the last few years, through an examination of seven logics that rebrand insecurity including within housing, labour economies and gentrifying areas. In doing so, it paints a frightening picture of how crisis conditions have become not just accepted, but are in fact desired, in today’s metropolis.

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