Commercial Society: A Primer on Ethics and Economics

Cathleen Johnson,Robert Lusch, Professor of Marketing, University of Arizona Business School,David Schmidtz

Commercial Society: A Primer on Ethics and Economics
Format
Paperback
Publisher
Rowman & Littlefield International
Country
United Kingdom
Published
4 October 2019
Pages
354
ISBN
9781786613561

Commercial Society: A Primer on Ethics and Economics

Cathleen Johnson,Robert Lusch, Professor of Marketing, University of Arizona Business School,David Schmidtz

One of the greatest and most joyful challenges of adult life is to develop skills that make the people around us better off with us than without us. Integrity is a key part of that challenge. We are social animals, aiming not simply to trade but to make a place for ourselves in a community. You don’t want to have to pretend that you feel proud of fooling your customers into believing you could be trusted.

The ethical question is: how do people have to live in order to make the world a better place with them than without them?

The economic question is: what kind of society makes people willing and able to use their talents in a way that is good for them and for the people around them?

The entrepreneurial question is: what does it take to show up in the marketplace with something that can take your community to a different level?

In this book, the authors discuss the connections between the ethical, economic, and entrepreneurial dimensions of a life well-lived.

This item is not currently in-stock. It can be ordered online and is expected to ship in approx 2 weeks

Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.

Sign in or become a Readings Member to add this title to a wishlist.