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The Challenge of BRIC Multinationals
Hardback

The Challenge of BRIC Multinationals

$435.99
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This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies: 1. The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals?
2. The empirical challenge: what marks the changing position of BRIC countries in the world economy?
3. The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals?

  1. The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy?
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MORE INFO
Format
Hardback
Publisher
Emerald Publishing Limited
Country
United Kingdom
Date
23 November 2016
Pages
696
ISBN
9781786353504

This PIBR volume examines a number of idiosyncratic elements in the internationalization strategies of BRIC MNEs and, in particular, in their relationship with home country policies: 1. The theoretical challenge: do we need different or more specific theories of EMNEs to assess the phenomenon of BRIC multinationals?
2. The empirical challenge: what marks the changing position of BRIC countries in the world economy?
3. The managerial challenge: with the coming of age of a new breed of multinationals, what distinguishes BRIC multinationals from other (emerging market) multinationals?

  1. The policy making challenge: what impact have MNEs from BRIC countries had on their domestic economy?
Read More
Format
Hardback
Publisher
Emerald Publishing Limited
Country
United Kingdom
Date
23 November 2016
Pages
696
ISBN
9781786353504