From the Ground Up: How to make marketing work hard throughout your business

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Growing a successful company is hard work.

When you reach milestone stages it can be challenging to see the changes needed to keep growth on track.

This book takes you through 8 key areas of business and marketing. The author gives you a unique insight into her own experience working for a number of large organisations, so that you can learn from both their successes and mistakes. She combines this with practical guidance so that you can:

Understand your clients and build a targeted profile
Consider how a ‘gamechanger’ could significantly grow your company See the benefits of staff working together across your business Use an outside voice to increase revenues Appreciate the importance of reviewing plans regularly