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Rowdy Entrepreneurs and Insecure Dinosaurs - Popular Strategies for Innovation After the End of Endings
Paperback

Rowdy Entrepreneurs and Insecure Dinosaurs - Popular Strategies for Innovation After the End of Endings

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Rowdy Entrepreneurs and Insecure Dinosaurs is about invention and innovation in the context of postmodern society and information economy. It applies popular culture theory to such companies as Virgin, Microsoft, and Apple, to analyse their innovation strategies. This is the first book of its kind that mingles popular culture theory with innovation theory and entrepreneurship. It is written, true to the spirit of popular culture, in a lively style with abundant popular cultural references, and textual and visual puns.

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MORE INFO
Format
Paperback
Publisher
John Hunt Publishing
Country
United Kingdom
Date
26 April 2013
Pages
132
ISBN
9781780992877

Rowdy Entrepreneurs and Insecure Dinosaurs is about invention and innovation in the context of postmodern society and information economy. It applies popular culture theory to such companies as Virgin, Microsoft, and Apple, to analyse their innovation strategies. This is the first book of its kind that mingles popular culture theory with innovation theory and entrepreneurship. It is written, true to the spirit of popular culture, in a lively style with abundant popular cultural references, and textual and visual puns.

Read More
Format
Paperback
Publisher
John Hunt Publishing
Country
United Kingdom
Date
26 April 2013
Pages
132
ISBN
9781780992877