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Research Themes for Events
Hardback

Research Themes for Events

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*The first book to cover events management from a research angle *Includes a number of case studies to provide a well-rounded approach to the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology

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MORE INFO
Format
Hardback
Publisher
CABI Publishing
Country
United Kingdom
Date
25 October 2013
Pages
192
ISBN
9781780642529

*The first book to cover events management from a research angle *Includes a number of case studies to provide a well-rounded approach to the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology

Read More
Format
Hardback
Publisher
CABI Publishing
Country
United Kingdom
Date
25 October 2013
Pages
192
ISBN
9781780642529

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