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Transforming Digital Media
Paperback

Transforming Digital Media

$131.99
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This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

1.1 The Evolution of Digital Media; 1.2 Pre-digital Communication Technologies; 1.2.3 Impact of Digital Media on Society; 1.3 Digital Media Platforms and Channels; 1.4 The Power of Digital Storytelling; 1.5 Ethical Considerations in Digital Media; 1.6 Trends and Innovations in Digital Media; 1.7 The Future of Digital Media; 2.2 Defining Digital Media Strategy; 2.3 Conducting a Digital Media Audit; 2.4 Target Audience Identification and Segmentation; 2.5 Setting Clear Objectives and KPIs; 2.6 Content Strategy and Creation; 2.7 Social Media Strategy and Engagement; 2.8 Search Engine Optimization; 2.9 Paid Advertising and Digital Media Campaigns; 2.10 User Experience and CRO; 2.11 Evaluation, Analysis, and Iteration; 3.2 Leveraging Visual Content; 3.3 Harnessing User-Generated Content; 3.4 Podcasting and Audio Content Strategy; 3.5 Gamification and Interactive Experiences; 3.6 Content Personalization and AI-driven Solutions; 3.7 Influencer Marketing and Collaborations; 3.8 Cross-platform and Omnichannel Content Strategies; 3.9 Localization and Global Content Strategies; 3.10 Embracing Emerging Technologies for Content Creation; 3.11 Protecting Intellectual Property; 4.2 Introduction to Data Analytics in Digital Media; 4.7 Social Media Analytics and Sentiment Analysis; 4.8 Web Analytics and SEO Performance Tracking; 4.9 Predictive Analytics and Machine Learning; 4.10 Data Visualization and Storytelling; 4.11 Privacy, Ethics, and Responsible Use of Data; 5.2 AI and its Impact on Digital Media; 5.3 Virtual Reality and Immersive Experiences; 5.4 Augmented Reality and Mixed Reality; 5.5 Internet of Things and Connected Devices; 5.6 Blockchain Technology; 5.7 Advances in Mobile Technologies; 5.8 Voice Technology and Voice-Activated Devices; 5.9 Chatbots and Conversational AI; 5.10 Gen Z and the Future of Digital Media; 5.11 Ethical and Social Implications of Emerging TechnologiesA comprehensive guide to the evolution, strategy, content creation, and data analytics of digita

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MORE INFO
Format
Paperback
Publisher
Matthew John Charlton
Date
18 October 2024
Pages
706
ISBN
9781779619792

This title is printed to order. This book may have been self-published. If so, we cannot guarantee the quality of the content. In the main most books will have gone through the editing process however some may not. We therefore suggest that you be aware of this before ordering this book. If in doubt check either the author or publisher’s details as we are unable to accept any returns unless they are faulty. Please contact us if you have any questions.

1.1 The Evolution of Digital Media; 1.2 Pre-digital Communication Technologies; 1.2.3 Impact of Digital Media on Society; 1.3 Digital Media Platforms and Channels; 1.4 The Power of Digital Storytelling; 1.5 Ethical Considerations in Digital Media; 1.6 Trends and Innovations in Digital Media; 1.7 The Future of Digital Media; 2.2 Defining Digital Media Strategy; 2.3 Conducting a Digital Media Audit; 2.4 Target Audience Identification and Segmentation; 2.5 Setting Clear Objectives and KPIs; 2.6 Content Strategy and Creation; 2.7 Social Media Strategy and Engagement; 2.8 Search Engine Optimization; 2.9 Paid Advertising and Digital Media Campaigns; 2.10 User Experience and CRO; 2.11 Evaluation, Analysis, and Iteration; 3.2 Leveraging Visual Content; 3.3 Harnessing User-Generated Content; 3.4 Podcasting and Audio Content Strategy; 3.5 Gamification and Interactive Experiences; 3.6 Content Personalization and AI-driven Solutions; 3.7 Influencer Marketing and Collaborations; 3.8 Cross-platform and Omnichannel Content Strategies; 3.9 Localization and Global Content Strategies; 3.10 Embracing Emerging Technologies for Content Creation; 3.11 Protecting Intellectual Property; 4.2 Introduction to Data Analytics in Digital Media; 4.7 Social Media Analytics and Sentiment Analysis; 4.8 Web Analytics and SEO Performance Tracking; 4.9 Predictive Analytics and Machine Learning; 4.10 Data Visualization and Storytelling; 4.11 Privacy, Ethics, and Responsible Use of Data; 5.2 AI and its Impact on Digital Media; 5.3 Virtual Reality and Immersive Experiences; 5.4 Augmented Reality and Mixed Reality; 5.5 Internet of Things and Connected Devices; 5.6 Blockchain Technology; 5.7 Advances in Mobile Technologies; 5.8 Voice Technology and Voice-Activated Devices; 5.9 Chatbots and Conversational AI; 5.10 Gen Z and the Future of Digital Media; 5.11 Ethical and Social Implications of Emerging TechnologiesA comprehensive guide to the evolution, strategy, content creation, and data analytics of digita

Read More
Format
Paperback
Publisher
Matthew John Charlton
Date
18 October 2024
Pages
706
ISBN
9781779619792