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Statistics with R for Marketing: Volume 3
Hardback

Statistics with R for Marketing: Volume 3

$384.99
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Advanced statistical techniques like hierarchical clustering and Cox regression can reveal hidden insights in marketing data. This volume explores their application in areas such as customer lifetime value analysis and market segmentation. Readers will learn how to implement these methods using R, with step-by-step instructions and practical examples. The volume is a valuable guide for marketing professionals and researchers looking to enhance their analytical capabilities.

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MORE INFO
Format
Hardback
Publisher
Arcler Press
Country
CA
Date
10 January 2025
Pages
277
ISBN
9781779564641

Advanced statistical techniques like hierarchical clustering and Cox regression can reveal hidden insights in marketing data. This volume explores their application in areas such as customer lifetime value analysis and market segmentation. Readers will learn how to implement these methods using R, with step-by-step instructions and practical examples. The volume is a valuable guide for marketing professionals and researchers looking to enhance their analytical capabilities.

Read More
Format
Hardback
Publisher
Arcler Press
Country
CA
Date
10 January 2025
Pages
277
ISBN
9781779564641