Consumer Behavior Analysis in E-Commerce Platforms

Rajiv Chopra

Consumer Behavior Analysis in E-Commerce Platforms
Format
Hardback
Publisher
Society Publishing
Country
CA
Published
10 January 2025
ISBN
9781779564092

Consumer Behavior Analysis in E-Commerce Platforms

Rajiv Chopra

This book investigates the factors influencing consumer behavior in online shopping environments. Covering decision-making processes, user experience design, and personalization strategies, it examines the role of data analytics and AI in predicting consumer trends. It highlights successful strategies used by leading e-commerce platforms. The book is a valuable resource for students, researchers, and professionals in e-commerce, marketing, and consumer psychology.

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