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This book aims to provide a thorough understanding of the principles and practices involved in developing and managing tourism destinations. It covers strategic planning, marketing, sustainability, and stakeholder engagement. Students will learn about the economic, social, and environmental impacts of tourism. The book includes case studies from various global destinations to illustrate best practices and challenges. Practical tools and techniques for destination management are also discussed. The goal is to prepare students for roles in tourism planning and management.
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This book aims to provide a thorough understanding of the principles and practices involved in developing and managing tourism destinations. It covers strategic planning, marketing, sustainability, and stakeholder engagement. Students will learn about the economic, social, and environmental impacts of tourism. The book includes case studies from various global destinations to illustrate best practices and challenges. Practical tools and techniques for destination management are also discussed. The goal is to prepare students for roles in tourism planning and management.