Who’s Hockey?

Who's Hockey? is the first release in the Hockey is for Everyone book series in partnership with the National Hockey League (NHL).

This 40 page, illustrated storybook that introduces children to the sport of hockey and the NHL's first Declaration of Principles ACCEPTANCE.

Who's Hockey? creates a story that recasts this concept of what it takes to make a good teammate and a good friend. In fact, this book reveals that hockey is not a "what" but a "who." It is the character that defines all of us.

The Who's Hockey? story begins with our hero, Cam, finding her way in a new town after a big family move far away. And though it looks like a normal town, there's something different about it no one in this far away town has ever heard of hockey! As the world's biggest hockey fan, Cam sets out on an adventure to bring her love of the game to everyone she meets. Along the way, we learn that being a great player has a lot to do with who you are as a person. Each new teammate exhibits extraordinary qualities from the NHL's Declaration of Principles. Thanks to Cam, who recognizes these qualities and knows what it takes to be a truly great player, we discover how hockey can bring a diverse group of people together, how there's a place for everyone in the game, and how, with a little hard work and magic, it can even bring a whole town to life through ACCEPTANCE.