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Your career now depending on being skilled in the arena of cold-calling, you may be a bit concerned about your future financial performance - and rightfully so. But the good news is that while most cold-calling salespeople often fail to meet their quota, the ones who manage to distinguish themselves from the herd invariably go on to become incredibly successful, powerful, and influential members of the sales game. This is how you should be looking at it too, if you wish to do well - as a game.
In cold calling mastery, you will learn:
How to build rapport faster than you ever thought possible How to communicate your value and benefits in a matter of seconds How to stay relevant and follow up with prospects, plus thoughts on frequency and strategy The winner’s mindset that you must have to be successful Scripts and dialogue, from development to delivery How to handle objections The best way to create and manage a pipeline
In terms of direct marketing, cold calling is actually one of the most targeted, efficient and effective ways to reach potential customers. Nothing beats having a real conversation with a prospect. Actually, cold calling does work. The issue is that most people do it poorly, which is why it does not work for them. Cold calling today is direct, targeted and above all it’s a communication skill. Those who disparage cold calling are totally missing the point.
