Food Fight Inc.: Napkin Sketches to Retail Shelves: An Entrepreneur’s Odyssey of Triumphs and Lemons

What do Jamie Oliver, Pope Saint John Paul II, Sammy Hagar, and *NSYNC have in common? They all play a role in Food Fight Inc , a colourful collection of Bruno Codispoti’s sweet successes and sour lemons in his two-decade-long efforts to bring unique retail food products to the marketplace. Bruno’s advice, laced with humour and down-to-earth honesty, can be applied to any aspiring entrepreneur’s crusade – particularly those with modest means – looking to share a product idea with the world.