MARKETING & PROMO:
National, regional, and subject-specific print features, excerpts, review coverage, broadcast and television interviews
Blogger outreach, online ads, and social media campaigns
Publicity and promotion in conjunction with author’s speaking engagements
Outreach to subject-specific organizations, markets, and festivals
Outreach to travel and tourism organizations
Excerpts available
Electronic ARCs
Electronic blads
KEY SELLING POINTS:
Worldwide, glaciers are shrinking and receding. Their stories are in the news throughout the year, across the county, and featured on every news platform possible. In short, glaciers are buzz worthy, and they represent an ongoing media story that is dynamic and constantly changing.
Glacier recession and thermal expansion of the ocean together account for 75% of today’s observed sea level rise, and their recession will affect North Americans in coastal locations (sea level rise) and central regions (floods in urban centres and desertification on the prairies and plains).
While many books have been written about glaciers, a majority of them focus on glaciers mainly from a scientific perspective. This book looks at glaciers from a recreational, tourist, and economics point of view.
While glaciers have become something of a buzzword in conversations about how Earth’s climate is changing, most people simply see glaciers - if they think about them at all - as abstract blobs of ice melting on a landscape.
Stories of Ice
seeks to engage readers by sharing stories of personal interactions, hands-on or boots-on, with glaciers - as adventurers, scientists, business operators, or artists. For them, watching our glaciers melt is not something happening far away, to other people. Glacial melting is happening before our eyes, to our glaciers. It’s personal.
Each section will consist of four to six chapters totalling 20,000 words each, for a total of about 120,000 words or so.
The book will be filled with beautiful and captivating photos by the author and several outstanding local mountain photographers. None will have been taken from aircraft, only by self-propelled foot or ski travel.
