Strategic Sport Marketing
Adam Karg (Swinburne University of Technology, Australia),David Shilbury,Hans Westerbeek (Victoria University, Australia),Daniel C. Funk,Michael L. Naraine (Brock University, Canada)
Strategic Sport Marketing
Adam Karg (Swinburne University of Technology, Australia),David Shilbury,Hans Westerbeek (Victoria University, Australia),Daniel C. Funk,Michael L. Naraine (Brock University, Canada)
Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns. International examples, extensive pedagogical features Highly respected sport management authors
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