Marketing 3e

Dhruv Grewal (BABSON COLLEGE),Michael Levy (BABSON COLLEGE),Shane Mathews,Paul Harrigan,Tania Bucic

Marketing 3e
Format
Paperback
Publisher
McGraw-Hill Australia
Country
Australia
Published
20 November 2020
Pages
576
ISBN
9781760423889

Marketing 3e

Dhruv Grewal (BABSON COLLEGE),Michael Levy (BABSON COLLEGE),Shane Mathews,Paul Harrigan,Tania Bucic

Marketing 3e brings marketing fundamentals in line with new marketing realities.

The third edition is designed to show students how organisations can create, deliver and capture value for customers, and how value can be used as a tool to build lasting customer relationships.

Exploring both fundamental concepts and new marketing strategies and tactics, Grewal’s Marketing continues to evolve as the marketing function does. Covering topics like social media, marketing analytics and ethics, both individually and integrated throughout, the new edition illustrates how these areas now cross all aspects of marketing.

Every chapter is packed with up-to-date vignettes, case studies and example boxes that both illustrate and complement the theory with real, recognisable businesses and people.

This item is not currently in-stock. It can be ordered online and is expected to ship in 10-14 days

Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.

Sign in or become a Readings Member to add this title to a wishlist.