Business to Brand

Fiona Killackey

Business to Brand
Format
Paperback
Publisher
Hardie Grant Books
Country
Australia
Published
3 September 2024
Pages
256
ISBN
9781743799710

Business to Brand

Fiona Killackey

Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who want to create a brand - not just a business.

Anyone can start a business, but how do you develop it into a brand? In this practical guide - the follow-up to the hugely successful business book, Passion. Purpose. Profit. - award-winning author, business coach and podcaster Fiona Killackey (of My Daily Business) shows you how to transform your business into a brand your customers can truly connect with. Whether you are just starting out or are decades into your business journey, you will learn the essential frameworks for moving your audience from simply transacting with your business to being transformed by your brand.

From product development to positioning, visual identity to values, team building to tone of voice, you'll have a clear understanding of where you're going and exactly how you'll get there. Complete with step-by-step tips and templates, as well as case studies and interviews with successful brand owners, Business to Brand will have you energised and excited about your future.

This item is in-stock at 7 shops and will ship in 3-4 days

Our stock data is updated periodically, and availability may change throughout the day for in-demand items. Please call the relevant shop for the most current stock information. Prices are subject to change without notice.

Sign in or become a Readings Member to add this title to a wishlist.