The New Writer’s Guide to Producing Great Content Everyone has that fabled book in them but not everyone has the talent to write it. Right? Wrong. Great writing’s not a talent. It’s a craft. It can be taught and learnt, affording everyone the confidence to express themselves in words.

Writing Well for Work & Pleasure teaches you how to start your writing project and how to keep going. It deconstructs the elements of writing - creating a step-by-step process for generating content that’s ready for publication. With tips on style, eloquence and finding your voice, it also teaches you how to write for different audiences, including professionals, the public, students, customers and even your opponents. And it helps writers talk to editors, publishers and other industry insiders. This book is for professionals and academics wanting to write that book; ambitious executives needing to write a white paper to accelerate their careers; managers being asked to write articles for publication; artisans and hobbyists with skills to convey; idealists and polemicists wanting to inspire and agitate; and anyone wanting to write well in order to improve their communications skills.

If you follow Robert Kelsey’s advice you will produce better prose, which will be both easier for readers to understand and more persuasive, whichever audience you are addressing. I strongly recommend it, Luke Johnson, columnist, author, serial entrepreneur and Chairman of Risk Capital Partners