Read to your newborn. It's good for them! Reading Time is a high-contrast fold-out book that offers parents the opportunity to exercise their baby's body and brain while enjoying some special together time. Like Tummy Time! (BookTrust's Book Start Pick for 2021), the book opens out and stands up in front of newborns during the all-important tummy time, a practice encouraged by healthcare professionals because it prevents flat spots on the back of a baby's head, and encourages them to use muscles needed for rolling, sitting and crawling. However, these early months are also when a baby's brain is developing faster than at any other time in their lives. Reading together is proven to accelerate language and literacy, giving children a head start in life. The book has bold black-and-white images with splashes of colour for a baby's developing vision. The images are some of the first words children learn to say, such as cat, car, book and teddy, so it serves as a first words book, but it also has a soothing, rhythmical nursery rhyme based on ?I see the moon, the moon sees me? which babies will love to hear their loved ones read. And there is mirror at the end to personalise the shared reading experience so the reader inserts their own name as they look in the mirror together. AGES: 0 to 9 months AUTHOR: Mama Makes Books is a small, independent publishing company founded in 2020, producing books for newborns to eight-year-olds. We make books with love ? for children and the planet. We know that the early years matter and want our books to add value to children's lives. We endeavour to be a carbon-neutral company, ethical, sustainable, charitable and inclusive. SELLING POINTS: . Specially designed for tummy time but good for nappy time and bedtime . First words, bold, high-contrasting colours and a soothing nursery rhyme: ideal for shared reading and language acquisition . The double-sided concertina creates a panorama of images with a mirror too! . Can be read like a traditional book . Made of board with a self-closing cover ? portable and durable . Tummy Time! has sold c.725,000 copies worldwide 210mm x 140mm closed, 210 x 840mm open, board, 2 sided, 6 leaves, self-closure tab, mirror