START FOR SUCCESS: "what it truly takes to plan and grow a successful start-up," Elite Business Magazine

Why do some start-ups succeed and others fail? How do other entrepreneurs get past fear, raise funds, win customers, deal with seemingly impossible challenges?

Start for Success sets out to answer these questions and more. From discussions on mindset to MVPs, fear to finance, sales and marketing to systems, and the whys and the hows of setting up a business in a way that you can grow and scale successfully and the pitfalls to avoid.

All the major topics are covered and each chapter is packed with thought-provoking ideas that you can use or adapt in your business. The practical advice is illustrated by anecdotes, sometimes funny, sometimes sad, always informative, from leading entrepreneurs and innovators across the globe.

If you are thinking of starting a business, this book will help you take that step forward. It will give you courage and help you start out right.

If you are already growing your business, Start for Success will challenge you to re-evaluate the existing foundations in every aspect of your business to then move forward with confidence.

The entrepreneurship journey will always be a roller-coaster ride of the unexpected, but Start for Success will help give you practical, relevant insights to navigate each step forward successfully.