BR Design was launched in 1985 to be a different type of design firm; their goals were different from many other firms by listening very carefully to their clients' desires and expectations. While some clients may complain that their "Designers don't listen," BR Design has always practiced design as a cooperative activity involving dialogue between designer and client, and especially intensive collaboration among the firm's designers. Michael Rait, ASID, founder and principal of BR Design, resembles many fellow designers in embracing aesthetics. He counts on artistic ability and sheer determination to pursue his passion.