Your brand could be stronger and more beautiful… This book provides a simple framework for building and improving a brand. Whether you are starting from scratch or revising an old brand, this book offers a 10 step system for brand optimization. Written by an experienced consultant living in the Caribbean, Simon Hawk is an entrepreneur focused on designing systems for improving Business, Agriculture, Technology & Health. The BATH System is part of the Catalyst Program, an accelerator course that teaches students to think strategically and then consults them on taking action. Simon Hawk founded TeachConsult a site dedicated to eLearning and educating the next generation of entrepreneurs. This book was designed to provide knowledge and wisdom to those who prefer reading from a book. There is so much value in sitting quietly and reading about a subject that uplifts you.