This book is about helping any organization create a truly DIFFERENTIATED business your CUSTOMERS LOVE and your COMPETITORS HATE! There is a better way to get customers…getting your audience DOING YOUR MARKETING FOR YOU! This is what happens when you become REMARK able™. This book gives you the recipe and formula for how to make this happen in your organization. The formula for the pathway to becoming REMARK able™ by being Customer Obsessed. It will change your business forever! There’s a better way to market. There is a better way to GROW and SCALE your business. A better way to build awareness, demand, gain new customers, keep existing customers, and grow profits. There is a better way to create a culture that sets your company on fire with excitement and enthusiasm, unlike you have ever seen before. And there is a better way to truly and completely DIFFERENTIATE your company from your competitors.All this happens when you become REMARK able™. You see, this book isn’t actually about MARKETING. It is a book about your ENTIRE BUSINESS. Since marketing is a significant pathway to building your business, it’s something that needs to change…and fast. Change the way you market and change your overall focus on your audience, and you’ll change your business forever! Everyone markets in one way or another…it’s part of how we do business. I believe the way many companies market today is dead…it just hasn’t been buried yet. We’ve been duped into believing that marketing is working today. I’m afraid I have to disagree completely…it is not. It is broken and not delivering anywhere near what it should. And I believe it is impeding companies from growing and scaling, it is lowering their enterprise value, and it is stifling the culture we truly want. Marketing affects more than your advertising and communications with your audience…it affects your entire business enterprise! I want to offer you a different solution. A solution that is so simple, so common sense, I challenge you to tell me it won’t work. In a world where we overcomplicate most things, I want to go back to simple, dirt simple, actually. You will see this permeated throughout this book…dirt simple. Marketing is the same way. The campaigns, models, programs all stink up the room. They don’t work…which is why we get excited when we get a .05% return on something…really? Common sense tells us this isn’t going to work, but we do it anyway…I want to help you STOP that. The bottom line is this…you have an INCREDIBLE OPPORTUNITY in front of you…today…to be different…to become the envy of your industry. I want you to seize this opportunity…and I’ll tell you how you can do it.Ask yourself, What would our company look like if our entire company culture focused on simplicity and common sense? What would our customers think? You would have one hell of a competitive advantage since your company would eclipse everyone in your industry. You would have a line of people waiting to work for you and buy from you, not to mention the army of people who couldn’t wait to TELL OTHERS how incredibly awesome and amazing you are as a company. That is what I want for you and your company…and it is the entire purpose of this book.Ask yourself another question, If we implement a solution that is easily understood by everyone in the company, and they know what their role is in making it happen, would our chances of it being executed and implemented increase or decrease? Probably rhetorical…you know the answer. Your chances would skyrocket!! Here’s the deal…I have one purpose and only one purpose for this book…to get you more Advocates and Marketing Agents™ who are anxious to tell others how incredibly awesome and amazing you are as an organization…period. If you think getting more people to do your marketing for you would help your organization, you’ll get a lot out of this book. It’s straightforward, fun, and will change your bus
