CONNECT YOUR WORK…CONNECT YOUR BRANDAuthor A.L. Mengel, the creator of the internationally acclaimed writing methodology #Writestorm, says he focuses on connecting with his followers rather than selling. A published author for almost a decade, he has learned the trial and error method of getting his books out into the hands of readers: he has built a social media following of over 10,000 with a reach of nearly a half million over the years.In this marketing tell-all book, A.L. Mengel guides the reader through his own promotional philosophies, for a consistent, steady climb to the top. With principles he calls THE FOUR I STATEMENTS and THE FOUR HOW STATEMENTS, he navigates readers through the uncharted, treacherous waters of his own accomplishments and missteps, with an introspective analysis of his own creative and promotional journey.A.L. Mengel is a supernatural and science fiction novelist. His series The Tales of Tartarus, The Vega Chronicles, and The Astral Files have each been released to critical acclaim. #PaintTheWorld is his second creative self-help book and his eleventh publication.